Visual Presentations: Font

Use font to create readable and aesthetically appealing text that clearly communicates your message.

Check out A Pocket Guide to Master Every Day’s Typographic Adventures for a general overview and advice.

Typeface or font?

Font: a complete set of characters in a particular size and style of type. This includes the letter set, number set and all the special characters.

Typeface: typeface, type or font family contains a series of fonts. For instance, Times Bold, Times Italic and Times Roman are actually three fonts, even though people refer to one entire font family as a font.

Text in above image:

• San serif is good for headlines in print resources and for body text for digital resources.
• Decorative font works best for small amounts of text, i.e. headlines or logos.
• Spacing fonts - make it readable! Use close & wide-spaced lettering sparingly.
• Consider font size. Different font types can appear smaller and more difficult to read despite being the same size as another font.

Find fonts & try combinations:

https://fonts.google.com/
https://www.fontsquirrel.com/
https://fontpair.co/
https://www.mixfont.com/

Combine fonts to establish hierarchy

Hierarchy is important in design as it:

• directs the readers' to the most important information
• guides the reader in a logical manner.
• improves the usability