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Visual Presentations: Font

This guide provides students with information and resources to create visual presentations.

Introduction to font & typography

Use font to create readable and aesthetically appealing text that clearly communicates your message.

Check out A Pocket Guide to Master Every Day’s Typographic Adventures for a general overview and advice.

Typeface or font?

Typeface or font?

Font: a complete set of characters in a particular size and style of type. This includes the letter set, number set and all the special characters.

Typeface: typeface, type or font family contains a series of fonts. For instance, Times Bold, Times Italic and Times Roman are actually three fonts, even though people refer to one entire font family as a font.

Font types

Text in above image:

  • San serif is good for headlines in print resources and for body text for digital resources.
  • Decorative font works best for small amounts of text, i.e. headlines or logos.
  • Spacing fonts - make it readable! Use close & wide-spaced lettering sparingly.
  • Consider font size. Different font types can appear smaller and more difficult to read despite being the same size as another font.

Combining fonts & hierarchy

Tips on combining fonts. Aim for no more than 2 font types. Use different fonts, size, weight, spacing and colour to show contrast and importance.

Find fonts & try combinations:

Combine fonts to establish hierarchy

Hierarchy is important in design as it:

  • directs the readers' to the most important information
  • guides the reader in a logical manner.
  • improves the usability