Colours have different meanings in different cultures. Individuals can also have a strong personal connections to colours. It's important to be aware of the range of interpretations and choose colours wisely.
Tips on choosing colour:
Colours react and are defined slightly differently in different mediums. You should use these colour codes for the following mediums:
RGB - for screens & devices
HEX - for websites & coding
CMYK - for print
Using the correct code is the best way to ensure your colour appears the way you want it to.
Found a colour but can't match it?
Use a tool like ColorPick Eyedropper. It allows you to select colours from webpages/images and instantly find the colour code. O
Build a colour palette:
Vision Eye Institute. (2017). Colour blindness.Retrieved https://visioneyeinstitute.com.au/eyematters/colour-blindness/#:~:text=The%20answer%20is%20that%20a,colour%20blindness%20to%20some%20degree.
Choose colours wisely! Red and green is not a good combination for readability for anyone. For colourblind people, the combination is even worse:
You can check the usability of your images and websites by using the below simulators:
Other usability tips: