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Illustration source: Xhienne 2007, SWOT, Wikipedia, viewed 10 October 2018.
SWOT analysis stands for:
It is a tool, used to determine an organisation's internal strengths and weaknesses and to identify any external opportunities and threat.
It forms part of the business strategic planning which allows an organisation to maximise its assets while minimising external obstacles that may jeopardise its success.
How to do a SWOT Analysis
Finding Companies' SWOT Analysis
You may find Company Reports which include SWOT analysis by searching EBSCO Host Databases using FindIt (refer to example below).
- This will take you to the EBSCO Host Database. You may need to login using your Library username and Library password.
- Type in "SWOT Analysis" and the company name you are looking for as key words. (The example below uses 'Ford Motor' as the company.)
- Then click on 'Search'.
Profiling all major companies, industries and geographies, MarketLine is one of the most prolific publishers of business information today. - See more at: http://www.marketline.com/overview/#sthash.SJH56d0o.dpuf