Library Guides: Company and Industry Information: SWOT Analysis

Swot Analysis

Illustration source: Xhienne 2007, SWOT, Wikipedia, viewed 10 October 2018.

Copied and communicated under Creative Commons Attribution-ShareAlike 2.5 Generic (CC BY-SA 2.5)

SWOT analysis stands for:

Strengths
Weaknesses
Opportunities
Threats.

It is a tool, used to determine an organisation's internal strengths and weaknesses and to identify any external opportunities and threat.

It forms part of the business strategic planning which allows an organisation to maximise its assets while minimising external obstacles that may jeopardise its success.

The Queensland Government's Example SWOT Analysis is a good starting point to gain further understanding about the topic.

How to do a SWOT Analysis

Video source: Cost, C 2012, SWOT Analysis, YouTube , viewed 10 October 2018. Copied and communicated under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License.

Finding Companies' SWOT Analysis

You may find Company Reports which include SWOT analysis by searching EBSCO Host Databases using FindIt (refer to example below).

On Melbourne Polytechnic's Library website, select 'FindIt' on the top tab.
Select 'Advanced search'.

This will take you to the EBSCO Host Database. You may need to login using your student username and password.
Type in "SWOT Analysis" and the company name you are looking for as key words. (The example below uses 'Ford Motor' as the company.)
Then click on 'Search'.

Profiling all major companies, industries and geographies, MarketLine is one of the most prolific publishers of business information today. - See more at: http://www.marketline.com/overview/#sthash.SJH56d0o.dpuf