Library Guides: Company and Industry Information: SWOT Analysis

Swot Analysis

Strengths
Weaknesses
Opportunities
Threats.

It is a tool, used to determine an organisation's internal strengths and weaknesses and to identify any external opportunities and threat.

It forms part of the business strategic planning which allows an organisation to maximise its assets while minimising external obstacles that may jeopardise its success.

The Queensland Government's Example SWOT Analysis is a good starting point to gain further understanding about the topic.

Illustration source: Xhienne 2007, SWOT, Wikipedia, viewed 10 October 2018.

Copied and communicated under Creative Commons Attribution-ShareAlike 2.5 Generic (CC BY-SA 2.5)

How to do a SWOT Analysis

Finding Companies' SWOT Analysis

You may find Company Reports which include SWOT analysis by searching using FindIt (refer to example below).

On Melbourne Polytechnic's Library homepage, select FindIt on the top tab.
Select Advanced search, which is just below the search box.

*You may be asked to login using your student username and password.

Using the advanced search box type in "SWOT Analysis" and the company name you are looking for as key words. (The example below uses 'Ford Motor' as the company.)
Then click Search

Profiling all major companies, industries and geographies, MarketLine is one of the most prolific publishers of business information today. - See more at: http://www.marketline.com/overview/#sthash.SJH56d0o.dpuf